TUNISIE TELECOM:
WIFI MESH
- AGENCY
- VML Tunis
- CREATIVE DIRECTOR
- Mohamed Salah Baccouche
- COPYWRITER
- Khalil Baraket
- ART DIRECTOR
- Amine Hammami
- DESIGNER
- Tasnim Akrout
- BUSINESS DIRECTOR
- Mohsen Gabroun
- ACCOUNT MANAGER
- Fakher Amor
- ACCOUNT MANAGER
- Rahma Chehata
- STRATEGIC PLANNER
- Yahia Ben Haj Yahia
- PHOTOGRAPHER
- Sami Snoussi
- PRODUCTION
- Red Prod
- DIRECTOR
- Farouk Fayela
- CLIENT
- Tunisie Telecom
- FORMAT
- Product campaign
- SCOPE
- 360° Campaign
- ROLE
- Art Director
Ramadan is Tunisia’s most important advertising season. Each evening, nearly 90% of the population gathers around television during the same prime-time hours. Tunisie Telecom used this momentum to introduce its new WiFi Mesh product, a powerful home-network solution that goes far beyond the simple repeater most people already know. The challenge was to make a highly technical product clear, relatable and immediately useful for Tunisian homes.
Instead of a conventional product demo, we built the campaign around a funny, slightly absurd encounter between a thief and a homeowner. Their misunderstanding becomes the explanation: WiFi Mesh carries a stronger, more reliable connection into every corner of the home, making movies, matches and everyday moments easier to enjoy. The film turns a complex innovation into a simple story everyone can understand, supporting Tunisie Telecom’s mission to bring better internet into daily life.
We partnered with Draw My Science ↗, a Tunisian creator known for simplifying science and technology through drawings and animation. That way of making complex ideas easy to grasp made him a perfect fit for our campaign, helping us translate WiFi Mesh into a simple visual message that could reach and resonate with a wider audience.
