AMINE HAMMAMI ® PROJECT 002 / 2026
BRAND IDENTITY / MUSIC EXPERIENCE

WINAMP
REBRANDING

THE BRIEF
CLIENT
Self-initiated
FORMAT
Independent / Solo
SCOPE
Identity / Digital / Campaign
ROLE
Strategy / Art Direction / Design
OVERVIEW

Since childhood, Winamp was more than a music player to me. It was a gateway to endless hours of music, hand-built playlists, experimental skins, and equalizer settings. It was where music met creativity. Years later, I returned to the brand and felt that the bold character I remembered had faded. So I reimagined it myself: an independent tribute to the Winamp we knew and loved, rebuilt around its original spirit and timeless charm.

Winamp identity bento grid with music, community, and listening imagery
Original, proposed, and current Winamp logos
Construction geometry of the new Winamp lightning bolt symbol
Brand character

Winamp should feel unmistakably itself—rooted in music culture, open to experimentation and built with enough attitude to stay memorable.

  • 01Authentic
  • 02Cool
  • 03Creative
01Electric orange
HEX
#FC9700
RGB
252 · 151 · 0
CMJN
0 · 40 · 100 · 1
02Soft cream
HEX
#FFCA85
RGB
255 · 202 · 133
CMJN
0 · 21 · 48 · 0
03Rave violet
HEX
#9344E3
RGB
147 · 68 · 227
CMJN
35 · 70 · 0 · 11
04Digital blue
HEX
#444BE3
RGB
68 · 75 · 227
CMJN
70 · 67 · 0 · 11

Typography

Basenji Variable.otf
Winamp llama campaign artwork with the line It really whips the llama's ass
WINAMPWINAMPWINAMP
Winamp lightning bolt projected on a luminous stage cube
Winamp hoodie packaging box and branded tape
Winamp branded hoodie
Winamp environmental wall sign
Winamp social story for DJs
Winamp social story for every moment
Winamp social story for listening anywhere
Winamp lightning bolt on a modern building at night
Winamp rave sticker pack

We transformed one of Winamp’s most iconic skins into a sculptural pop culture object, translating a generation’s nostalgia into a bold physical expression of the new brand. Familiar, playful and instantly recognisable, it turns a shared digital memory into something collectible and deeply desirable, the kind of unforgettable limited object fans would hunt down, display with pride and refuse to let go.

Green translucent Winamp player shaped as a futuristic head Original low-resolution Winamp head player concept
Winamp head player displayed in a colorful interior
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