STANDING ON THE BACK OF ANGELS DESTINED TO CREATE (01) / PERSONAL ETHOS
ARTDIRECTOR
Creative thinker +10 years xp Newly based in Montréal
For over a decade, I’ve shaped campaigns, ideas, identities and visual worlds. What I love most is the whole arc of creation from chasing the first spark of an idea to refining the final detail that brings it fully to life.
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ART DIRECTION / CAMPAIGN
NIKE: TO THOSE WHO JUST DID IT
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BRAND IDENTITY / DIGITAL
WINAMP REBRANDING
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ART DIRECTION / CAMPAIGN
SAMSUNG GALAXY A15
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ART SERIES / COLLAGE
VISUAL FRAGMENTS
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CAMPAIGN IDEA
HEINZ: RIDICULOUSLY REAL. RIDICULOUSLY GOOD.
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ART DIRECTION / TELECOM
TUNISIE TELECOM - WIFI MESH
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AI / EXPERIMENTAL ART
ANIMA
AI MANIAC✦
I'm deeply immersed in the world of AI not just as a user, but as a constant explorer. I follow new research, product launches, and industry debates every day, experimenting with everything from coding assistants and design tools to music generation platforms and world-generation systems.
Beyond the tools, I'm fascinated by the bigger questions: will “world models” surpass today's LLMs? Is Yann LeCun right about the future of AI? Will AGI lead us toward a technological utopia or something far more complex?
EXPLORE THE AI LAB ✦